A literary connection and the country’s oldest hot spring draw visitors to the “pine mountain” city

Capital of the prefecture of Ehime and Shikoku’s largest city, Matsuyama is rather sleepy by Japanese standards with just about half a million people. Still, it’s the local hub of transportation and culture and is well known throughout the country as the setting for Natsume Soseki’s novel Botchan. It’s also the hometown of a major haiku poet, a literary pedigree the city likes to celebrate. Many visitors use Matsuyama as a base for Shikoku’s shrine pilgrimage, since they can soothe their tired bodies afterwards at Dogo Onsen, Japan’s oldest hot spring.

Back to top

Flights to Matsuyama

Things to do

  • Castle keeper

    Castle keeper

    Most of the castles seen in Japan today are actually reconstructions of the originals, but Matsuyama Castle is largely original. Even the repaired portions date back to 1820. In the spring, it’s a popular spot for those wishing to admire the cherry blossoms and it offers a lovely view of the city and sea on clear days. The outer walls at the base of the mountain haven’t survived, but are now the site of the pleasant Ninomaru Garden.

  • My soak-called life

    My soak-called life

    Dogo Onsen, which is thought to be Japan’s oldest hot spring, is mentioned in literature as far back as the 8th century. Locals claim it dates back 3,000 years. Take a dip at the Dogo Onsen Honkan opens in new window, a huge wooden bathhouse whose byzantine interior was said to be the inspiration for the bathhouse in celebrated animation director Hayao Miyazaki’s Spirited Away.

  • Pot luck

    Pot luck

    Tobe-yaki pottery is designated as a Japanese intangible cultural asset. The simple, sturdy pieces are usually white and indigo blue, though they’re available in other colours. If you take a side trip to Tobe, home of this pottery style, you’ll not only be able to buy from the source, you can also try your hand at making your own at the charmingly named Tobe Creative Porcelain Making Center opens in new window. To reach Tobe, take the 50-minute bus trip from Matsuyama Station.

  • Sweet sensation

    Sweet sensation

    Matsuyama’s most famous sweet treat is the ubiquitous botchan dango, named after a famous novel set in the city. They’re sweet dumplings of rice paste colored red, white and green and skewered. You won’t be able to take two steps in Matsuyama without seeing a shop advertising them, so you won’t be short of opportunities to try some.

  • Temple run

    Temple run

    Eight of the 88 temples on the Shikoku Pilgrimage are found in Matsuyama. You may not want to see all eight, but try to take in at least one or two. Some popular choices include Ishiteji opens in new window, Sairinji opens in new window and Joruriji opens in new window.

Back to top

Airport information

CBD 6km

Travel time 15 minutes

Taxi Approx JPY ¥2,000

Bus to central Matsuyama train station takes about 15 minutes and costs JPY ¥310.

Tram to Matsuyama Station on the Iyotetsu Tram Line takes about 20 minutes and costs JPY ¥410.

Buses connect Matsuyama Airport to the city. A bus trip to the central Matsuyama train station takes about 15 minutes and costs JPY ¥310. A bus trip to Dogo Onsen takes about 40 minutes at a fare of JPY ¥460.A taxi ride into the city runs to about JPY ¥2,000. Back to top

When to go

Matsuyama is a balmy place, with temperatures edging towards 30 degrees Celsius in the summer. In the winter, temperatures stay well above freezing with very little snowfall.

May through July marks the rainy season, when Matsuyama can see heavy rainfall. Shikoku’s typhoon season is in September but as Matsuyama is on the sheltered inland sea side, it doesn’t get hit as hard as cities on the Pacific side.

The Summer Festival, a major regional event complete with three days of fireworks, music and samba, is held in Matsuyama in August. May is the time to catch a unique festival called Hojo Kashima, which takes place on small boats in the bay and generally ends with everyone soaking wet.

Back to top

Getting around

Iyotetsu’s five tram lines do a pretty good job of connecting the city for travelers. They can be a tourist activity in themselves, as many of the trams are vintage models from the 50s and 60s. A single ride costs JPY ¥150, no matter the distance, or you can purchase a 1-day pass for JPY ¥400. To ride, board in the rear and pay when you get off with exact change. There is a change machine by the driver.

Back to top