These are Fitzroy's must-visit fashion hotspots

This bohemian inner-city suburb in Melbourne has a reputation for being super-cool and just a little bit kooky.

Channel the indie look in Fitzroy.
  • Elizabeth Green
  • January 2019

Creativity and cool collide when it comes to Fitzroy’s fashion scene, where the streets are a catwalk of local designer threads, one-of-a-kind vintage pieces and on-trend accessories. Here are the best places to go shopping in Melbourne’s coolest suburb…


Step right in design lovers. This local fashion label is inspired by travel and art and deftly mixes colour, quality fabrics and cool silhouettes to conjure up the kind of clothes that embody Melbourne to their graphic-print soul.

The Standard Store.

Offbeat yet imbued with classic European flair, the only standard thing about The Standard Store is its name. Drop-waist floral dresses sit next to faux fur bucket hats and fox-print T-shirts for him. It’s fun but chic at the same time.

Hunter Gatherer

The first thing you need to do when you set foot inside this vintage store is give yourself time. It’s going to take a while to sift through all those racks of 70s prairie dresses, 90s sportswear and sequinned disco-era shorts so you can find that perfect 50s full skirt.

Rose Chong

A leopard-print Victorian corner terrace is home to this vivacious costumier that’s been a Melbourne institution for four decades. With 10 rooms of costumes and the slogan, “Walk in as yourself, walk out as someone else entirely”, you’ll have the time of your life deciding who you want to be.

Cottage Industry

If you’re after a more subtle style influence, turn to the carefully curated natural and vintage fabric dresses or hand-dyed knitwear in this calm fashion oasis. Supporting fair trade and selling pieces designed in their studio in “small batches”, you’ll leave not just looking good but feeling good, too.


Get back to basics at this minimalist’s paradise. Stock up on wardrobe essentials such as perfectly cut T-shirts, tanks and linen pants for both women and men. Come summer, the store breaks out a range of swimwear that’s elegant, practical and won’t break the bank.

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