Check out Auckland's trendiest neighbourhood - Ponsonby

Browse the boutiques around this shopping hotspot to nail the edgy yet timeless look that defines this city.

Dress to impress in Auckland's trendiest district.
  • Jetstar
  • August 2019

Auckland is way ahead of the fashion curve. Want proof? Simply browse the boutiques around shopping hotspot Ponsonby Road where local labels and vintage stores offer an eclectic mix of high-quality basics and classic shapes, together with prints and bright colours.

A Little Shop

Walk through the teal-coloured front doors and into this charming boutique that stocks hand-picked local and international brands. Pair your fashion finds with delicate costume jewellery, boots, bags and scarves. Top tip: don’t leave without an Amberjack scented soy candle for some post-shopping spree relaxation at home.


Fresh and seriously stylish, all sartorial bases are covered at Ruby. Shop their Art Class collection for silk gowns, wrap dresses and miniskirts, the Pool House range for pleated skirts and printed trousers, or simply opt to cosy-up in an oversized wool jumper from their knitwear selection to escape those mid-winter blues.

Juliette Hogan

This is so Auckland, it hurts. With crisp white shirts and structured coats and jackets in neutral colour palettes, Juliette Hogan is the place to go for wardrobe basics with a twist.


Step out of your fashion comfort zone with a curated collection that walks on the wild side. Everything at World makes a statement – sequins, metallic, animal prints, dramatic silhouettes, bold colours – go as far as you dare.

Tatty’s Designer Recycle

Drop off your preloved designer threads at this upmarket second-hand store then reap 50 per cent of the sale price. While you’re there, search the racks and you might stumble across that one-off Gucci wallet, burnt gold Zambesi pants or satin Alice McCall top you’ve been dreaming about.


This family-owned business is anti fast fashion, instead opting for laid-back luxe in natural fibres and clean lines. Take your time to browse the racks and don’t miss the well-priced leather selection and range of hand-picked vintage fashion finds.