Cookie Policy

Cookie Policy

By using the Website, you consent to our use of cookies to collect and use your personal data in order for the Website to function correctly, to improve your online experience, and to collect website usage data. If you do not consent to our use of cookies to collect and use your personal data, you may opt out of cookie use by following the instructions set out in the section titled “Accepting the use of cookies”.

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

Our cookies are categorised into four main types based on the International Chamber of Commerce guide for cookie categories:

1. Strictly necessary cookies

Strictly necessary cookies are essential to our Website working correctly. These cookies do not gather any information for marketing purposes or to remember where you have been on the internet.

We use these cookies to:

a.    Enable the booking form to function correctly.

2. Functionality cookies

Functionality cookies are vital to our Website functioning correctly and are used to improve your visit to the Website. For example, these cookies allow us to remember what holidays you have searched for including hotels and other activities you have previously looked at to help make your holiday search quicker and easier.

We use these cookies to:

a.    Remember what holiday details you have searched for.

b.   Remember your language and currency settings.

c.    Remember your order details.

3. Performance cookies

Performance cookies collect information about how you use our Website and whether you experience any issues/errors during your visit to the Website. This information is only used to help us improve our Website experience, fix issues on the site quickly, and make the site easier to use.

We use these cookies to:

a.    Improve the performance of our site.

b.   Gather website traffic information.

c.    Gather sales information for our affiliate partners.

4. Google Analytics

We also use web analytics services provided by Google, Inc ('Google'). Google uses cookies to help analyse how visitors use our Website. The information generated by the cookie about the use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our Website, compiling reports on website activity for us and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

5. Accepting the use of cookies

If you wish to decline our cookies you can do so by changing your browser settings. Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.If you choose not to allow the use of cookies, some areas of the Website may not be accessible or function properly. If you delete your cookies, we will no longer remember your language and currency settings, order details, and social sites login information.

Below is a detailed list of the cookies that we use on this Website, including those cookies that are essential for the Website to operate.

Our Cookies

Category/ Type

Cookie Name

Purpose and Further Information



Stores user selected market and language

Third Party Analytics and Other Cookies


Third Party

Purpose and Further Information



Are used to monitor the traffic of SIA Holidays and distinguishbetween users. This helps us to understand how visitors use the site, it helps us to identify potential problems and to make SIA Holidays as easy to use as possible.



Store user’s generated identifier of our BI system for better analysis of user behaviour, funnels and provision of relevant data to be shown for the user (I.E showing how many people are considering / booked the currently viewed hotel recently)

A/B testing


Stores user’s version of website’s A/B tests



Email marketing tools - Allow track user behaviour in order to send the user emails based on pre-defined rules


Zoom Analytics

Allow triggering marketing popup and banners based on user behaviour