How to see the best of Naha in a day

Sub-tropical beauty, local flavour and Ryukyu heritage merge in Okinawa’s main city Naha.

Aerial view of Okinawa, Japan
  • Jetstar
  • September 2018
  • Updated July 2023

These are our tips for making the most of a day in fascinating Naha, entrance to the Japanese Prefecture Okinawa.

9am: catch the sun at Cape Zanpa

You can’t do Okinawa, oft dubbed the ‘Hawaii of Japan’, without visiting a beach. Beat the crowds and the midday sun with an early-morning trip from Naha to Cape Zanpa, a 30-minute drive to the north. The beach here is one of the prettiest on the island, with fine, soft sand and clear, blue water. Anti-jellyfish nets, lifeguards, a beach house for snacks and showers, rental parasols and activities such as banana boat rides make it especially good for families.

Lighthouse at Cape Zanpa, Okinawa Japan.
The lighthouse at Cape Zanpa is a spectacular sight.

11.30am: explore the Makishi Public Market

Head back to central Naha for the Makishi Public Market, just off the main thoroughfare Kokusai-dori, to discover some of the weird and wonderful produce that makes Okinawan food so distinct – from tropical fruit and a vibrant array of seafood and seaweed through to pigs’ ears and trotters. Don’t miss the food court on the second floor for casual Okinawan comfort food such as soki soba (a bowl of noodles in hot broth topped with pork-rib meat).

Makishi public market in Naha City Japan.
Tourists at the Makishi Public Market get to see the food that makes Okinawa so distinct.

1pm: wander Kokusaidori Street

Check out the colourful shops on Kokusaidori, which range from touristy to traditional craft outlets. If you need a beer to cool down with, try Helios. Its five year-round brews include a refreshing German-style lager and a British pale ale, plus the signature Goya Dry, which packs a kick from its use of Okinawan bitter gourd (goya).

2pm: potter around the Tsuboya pottery district

For a very different vibe take a short walk to the Tsuboya pottery district. Start with the Tsuboya Pottery Museum to get a sense of the variety of locally made Tsuboya-yaki and its deep roots here, then browse the ceramic shops on Tsuboya’s main drag.

Kokusaidori shopping street in Naha, Okinawa, Japan.
The colourful shops on Kokusai-dori that also feature bars.

4pm: visit Shuri Castle

Okinawa was an independent kingdom called Ryukyu from 1429 to 1879. Take a short trip on the metro out of central Naha to Shuri Castle, a mix of ruins, reconstructions and other attractions, and one of the more interesting Ryukyu sites on the main island. The hilltop location affords great views back over Naha, and although the current structures are 1990s replicas of the late 1300s originals, the vivid red design is strikingly different to castles elsewhere in Japan.

World Heritage-listed Shuri Castle.
The World Heritage-listed Shuri Castle.